Pinterest has a huge potential for advertisers with over 1.7 million monthly reaches in Switzerland, but marketers in our nation are still not fully utilizing it. Businesses that use the platform as part of their digital marketing strategy are still rare. Because there is less competition for advertising space on Pinterest than on other social platforms, it has an impressive Return on Ad Spend (ROAS), making it an effective and affordable tool for many different types of digital marketing strategies.

With over 60% of its users being female, Pinterest is especially appealing for targeting female demographics in addition to its ROAS performance. With a 50% increase in generation Z users over the previous year and a 36% increase in generation Y users, Pinterest is another important channel for marketing to millennial and digital native consumers. However, Pinterest is more generally positioning itself as a major player on the social media scene, and its relevance to the digital campaign strategies of various types of businesses should be carefully considered. Over the past year, the number of male users has increased by 48%.

Nitrogenes recently created a unique Social Media Advertising campaign for Graine de Shopping, an online store featuring artisanal jewelry designers, with a primary focus on Pinterest. The campaign that was run was a resounding success, generating 60% more sales in just 4 months, 55% more new customers, and a record ROAS of 6.8.

Nitrogenes recently created a unique Social Media Advertising campaign for Graine de Shopping, an online store featuring artisanal jewelry designers, with a primary focus on Pinterest. The campaign that was run was a resounding success, generating 60% more sales in just 4 months, 55% more new customers, and a record ROAS of 6.8.

The ideal native advertising format is provided by Pinterest. Consumers view Pinterest Ads as much less intrusive than other digital ads thanks to its system of "promoted pins" that seamlessly integrate into the platform's style of posts. This makes the customer experience particularly helpful for making purchasing decisions, along with the platform's emphasis on visual content.

Additionally, because Pinterest users are typically further along in the buying process when they view an advertisement, advertising on the platform makes it much easier to target qualified leads. Users of Pinterest visit the site looking for ideas and are actively looking for information. And that's exactly the time that you want them to think about you!

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